Have you noticed a subtle change in how Google SERPs look lately? It's called indented search results, which could give your business's SEO strategy a significant advantage.
Indented search results can establish your brand as an industry expert by providing a comprehensive view of your website's content for specific keywords. While it's not a guaranteed feature, optimizing your website for indented search results is always a good idea to stay ahead of the competition.
Professional SEO services in Houston can help you take advantage of this powerful feature. With expert knowledge and tools, they can create effective content that ensures your website appears in the indented search results and other SERP result types.
What Are Indented Search Results?
Indented search results, also known as "deep links," are special features that can appear at the bottom of the first page of search results for certain queries. They display a list of related sub-pages from a website that Google has indexed.
For instance, if you search for "best pizza in town," you may see an indented secondary result related to the initial query just below the first result.
These deep links are designed to provide users with more specific information and help them quickly find what they're looking for. Additionally, appearing multiple times on the SERP can help increase visibility, click-through rates, and brand recognition.
It's important to note that indented search results are not the same as extended site links and are not reserved for the top-ranked website. So even if your website appears third or fourth on the SERP, it can still benefit from indented links.
How Indented Search Results can Impact Your Ranking
Indented search results have become an incredibly common feature on SERPs, possibly appearing as often as 40% of the time - a remarkable feat considering how recently this tool has been released. These indented searches are worth paying attention to. But their importance continues; they offer even more opportunities and insights for SEO experts.
With indented searches, users have discovered it provides a more expansive list of links than general search results. Unrestricted to product listings or navigational functions, these unique queries can produce blog entries, e-commerce sites, and product pages in one request! Indented results offer far greater depth beyond the typical single result often encountered with non-indented searches.
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How to Leverage Indented Search Results in Your SEO Strategy
With a greater understanding of indented search results and how they work, the question remains: How do we ensure our business takes advantage of them? Unfortunately, there needs to be more available data on how Google selects its features for indentation.
Some studies even suggest that the entries in these sections come from lower ranking websites. However, you can still get ahead. Optimizing your website's on page SEO with relevant keywords and phrases to better target customers looking for your services could boost it up in SERPs - thus giving you an edge over others vying for those coveted indented search result positions.
To maximize your SEO potential, consider these four vital aspects to focus on if they are not already a part of your plan:
Creating content clusters
Optimizing title tags and meta descriptions
Avoiding keyword cannibalization
Optimizing the internal linking structure
Applying these simple tactics to your website ensures it stands out and is in the running for an indented search result position.
Conclusion
To perform well in search engine results pages (SERPs), knowing what people are looking for is crucial. If you're already working with an SEO specialist to improve your website's content and optimization strategy, chances are your site meets users' needs. But if there are gaps in your SEO plan, consider partnering with a professional Houston SEO agency to fill those gaps.